WB wins Sat. kiddie crown

Fueled by 'Rugrats,' Nick averages 4.8 in ayem

Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11.

Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo.

Fueled by “Rugrats,” Nickelodeon averaged a 4.8 Nielsen rating from 8 a.m. to noon with kids 2-11 for the season, up 17% from last year’s 4.1.

With the “Pokemon” phenom on the wane, Kids’ WB dipped 25% on Saturday mornings to a 3.0 Nielsen rating with kids 2-11, down from a 4.0 last year. A year ago Nick eked out a win against the WB by only one tenth of a ratings point (4.1 to 4.0), but Nick topped its closest competish by 60% this year.

Among kids 2-11, Fox Kids landed in third with a 2.4, down 17% from last year (2.9), and ABC trailed with a 2.2, a 24% dip from last year (2.9).

CBS benefited from its Nick Jr. block, which bowed Sept. 16. Among kids 2-11 from 7 a.m. to noon, CBS posted a 1.8, up 125% over last year.

As for weekdays, Nick led the season with a 3.4 in kids 2-11, followed by Kids’ WB (1.6) and Fox Kids (1.4).During sweeps (4-26-5/23), among kids 2-11, Nick took first with a 4.2 rating, followed by the WB (2.8), Fox (2.4) and ABC (1.9). Among kids 6-11, Nick was also No. 1 with a 4.7, ahead of the WB (3.4), Fox (2.8) and ABC (2.1).

More TV

  • BROOKLYN NINE-NINE -- "White Whale" Episode

    Hitchcock and Scully Episode of ’Brooklyn Nine-Nine’ Announced at Comic-Con

    Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11. Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo. Fueled by […]

  • Amy Powell

    Ousted Paramount TV Chief Amy Powell Denies Making Racially Insensitive Comments

    Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11. Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo. Fueled by […]

  • 'Breaking Bad,' 'Better Call Saul' Creators

    'Breaking Bad,' 'Better Call Saul' Creators and Stars Talk Crossover Potential

    Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11. Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo. Fueled by […]

  • Bristol Palin Teen Mom OG

    Bristol Palin to Join 'Teen Mom OG' Cast

    Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11. Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo. Fueled by […]

  • Jeanine Pirro You the Jury

    Whoopi Goldberg, Jeanine Pirro Have Spat During 'View' Appearance

    Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11. Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo. Fueled by […]

  • The Walking Dead Season 7 Finale

    ‘Walking Dead’ Creator Addresses Andrew Lincoln Series Exit

    Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11. Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo. Fueled by […]

  • Syfy Debuts 'Nightflyers' Trailer at Comic-Con

    Watch Interstellar Madness Unfold in New Trailer for Syfy's 'Nightflyers'

    Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11. Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo. Fueled by […]

More From Our Brands

Access exclusive content