Kids’ WB wrapped both sweeps and the season atop the Saturday morning broadcast heap with tots 2-11.
Among all outlets, Nickelodeon was tops among kids 2-11 for the season (Sept. 4, 2000, to May 20, 2001) for the fourth consecutive year. The cable net also won May sweeps in the key kid demo.
Fueled by “Rugrats,” Nickelodeon averaged a 4.8 Nielsen rating from 8 a.m. to noon with kids 2-11 for the season, up 17% from last year’s 4.1.
With the “Pokemon” phenom on the wane, Kids’ WB dipped 25% on Saturday mornings to a 3.0 Nielsen rating with kids 2-11, down from a 4.0 last year. A year ago Nick eked out a win against the WB by only one tenth of a ratings point (4.1 to 4.0), but Nick topped its closest competish by 60% this year.
Among kids 2-11, Fox Kids landed in third with a 2.4, down 17% from last year (2.9), and ABC trailed with a 2.2, a 24% dip from last year (2.9).
CBS benefited from its Nick Jr. block, which bowed Sept. 16. Among kids 2-11 from 7 a.m. to noon, CBS posted a 1.8, up 125% over last year.
As for weekdays, Nick led the season with a 3.4 in kids 2-11, followed by Kids’ WB (1.6) and Fox Kids (1.4).During sweeps (4-26-5/23), among kids 2-11, Nick took first with a 4.2 rating, followed by the WB (2.8), Fox (2.4) and ABC (1.9). Among kids 6-11, Nick was also No. 1 with a 4.7, ahead of the WB (3.4), Fox (2.8) and ABC (2.1).