×

Warners inks pacts in Belgium, Finland

VMM, MTV deals involve 'Matrix,' 'Smallville,' others

HOLLYWOOD — Despite the traditional August slowdown in Europe, Warner Bros. has managed to ink two long-term output deals worth tens of millions of dollars in two separate territories.

The deals suggest that despite the current popularity of locally made shows across Europe, major stations there still need to secure a regular pipeline of product from the top U.S. suppliers.

One deal is with Belgium commercial broadcaster Vlaamse Media Maatschappij. It’s a four-year output deal for the Hollywood studio’s product in the Flemish-speaking part of the country.

That deal was unveiled late last week by Warner Bros. Intl. TV prexy Jeffrey Schlesinger and Luc Janssens, head of acquisitions for VMM.

The terms of the deal involve rights to movies released between 1999 and 2002, including “Eyes Wide Shut,” “The Matrix,” “The Perfect Storm” and “You’ve Got Mail.” It also involves renewals of TV series airing on VTM and Kanaal 2, including “ER,” “La Femme Nikita,” “The West Wing” and “The Sopranos,” and upcoming series “Smallville,” “Citizen Baines” and “Maybe It’s Me.”

The deal in Belgium, which also covers animation as well as library material, was negotiated on behalf of WBIT by Mickie Steinmann, the studio’s sales director in Scandinavia and Benelux.

“Our product has always done well on VTM and Kanaal 2,” Steinmann pointed out.

Said VMM’s Janssens: “The Vlaamse Media Maatschappij keeps on investing in American series and movies. It has been and will continue to be our goal to bring the newest top series and films as soon as possible to the Flemish part of Belgium.”

Growing Finns

Meanwhile, over in Finland, Warners’ Steinmann put finishing touches last week on a three-year output deal with Finnish commercial station MTV Television.

The terms of that deal involve basic cable TV rights to upcoming Warner Bros. TV series, including “Smallville,” “Citizen Baines” and “Maybe It’s Me.” Deal also involves movies from the 1998, 1999 and 2000 slates (including “The Matrix,” “Deep Blue Sea,” “Three Kings” and “City of Angels”) and an extensive film library package.

Series and feature films acquired under this agreement can air on MTV 3, MTV Finland’s primary channel or on its secondary channel SubTV.

“Warner Bros.’ wide variety of series and feature films allows us to offer our viewers the best quality entertainment available,” said Mervi Rouvinen, the broadcaster’s head of foreign program acquisitions.

Popular on Variety

More TV

  • Ava Max iHeartRadio Wango Tango, Portraits,

    Megan Thee Stallion, CNCO, Ava Max to Perform at VMAs Pre-show

    CNCO, Megan Thee Stallion and “Sweet but Psycho” singer Ava Max (pictured) have been added to the performer lineup at this year’s MTV Video Music Awards. The three will take the stage during the VMAs’ red carpet pre-show, hosted by Terrence J and Nessa. Zara Larsson will join the two hosts as a special correspondent. [...]

  • Stacy Rukeyser

    Netflix Orders Dramedy Series 'Sex/Life' From 'UnREAL' Showrunner

    Stacy Rukeyser has landed a series order at Netflix with the dramedy “Sex/Life.” The series is based on the book “44 Chapters About 4 Men” by BB Easton. The series is described as the story of a love triangle between a woman, her husband, and her past which takes a new look at female identity [...]

  • Paramount Television Adds Three to Executive

    Paramount Television Adds Three to Executive Team

    Paramount Television is continuing to add to its executive ranks. The studio has tapped Brian Segna as its new senior vice president of development, along with Kate Gill and Nicole Harjo, both of whom are joining as vice presidents of development. The trio will all report to Jenna Santoianni, executive vice president and head of [...]

  • Phyllis Nagy

    Writers Guild Presidential Candidate Phyllis Nagy Blasts Strategy on Agencies

    Phyllis Nagy, who is challenging Writers Guild of America West’s president David Goodman, has warned of dire consequences from the current stalemate between the WGA and Hollywood agents. Nagy, who announced her candidacy on July 22 as the head of Writers for Negotiation, is running on a platform that the WGA needs to get back to [...]

  • Practical Magic

    'Practical Magic' Prequel Among Three HBO Max Pilot Orders

    HBO Max is continuing to build up its original programming slate with three new projects. Variety has learned that the nascent streamer has given pilot orders to the half-hour dramedy “Generation” and the hour-long drama “Red Bird Lane,” as well as a pilot production commitment for the one-hour drama “Rules of Magic.” All three projects [...]

  • James Corden Variety Cover Story

    James Corden Signs Deal to Host 'Late Late Show' Through 2022

    James Corden has signed a new deal with CBS which will see him stay on as host of “The Late Late Show” through 2022. The multi-talented Brit had been in advanced negotiations with the studio since May, and the new deal is sure to see him score a substantial bump in pay. The previous deal [...]

More From Our Brands

Access exclusive content