Trib, Hearst in distrib deal

Companies to work on marketing strategies for 'Bravest,' 'Hazelton'

Tribune Entertainment Co. and Hearst Entertainment have entered into a multiyear distribution alliance calling for Trib to manage admin and operation functions for Hearst’s domestic firstrun programming.

Under the deal, Trib will handle such duties as contract administration and research for Hearst’s program library, which houses a number of original series and telepics.

The companies will work together on distribution and marketing strategies for Hearst shows, which include the upcoming syndicated weekly reality hour “The Bravest” as well as half-hour weekly “Ron Hazelton’s HouseCalls” and “Famous Homes & Hideaways.”

Trib already reps ad sales for Hearst programs (Daily Variety, Jan. 12).

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