Despite the nation’s continuing focus on developments related to last week’s attacks, ratings perfs for debuts of five new syndicated strips on Monday were comparable to — and in one case better than — syndie debuts that preceded the incident.
Twentieth Television’s “Texas Justice” earned a 2.0 rating/6 share weighted metered market average for its debut day of Sept. 17, according to Nielsen. Although researchers expected this week’s debut figures to be especially low, the show’s perf reps the highest first-day average of any of the 10 new strips to debut so far.
The five new strips that debuted prior to the attacks were “Iyanla,” “Crossing Over With John Edward,” “ShipMates,” “The Other Half” and “The Ananda Lewis Show.”
“Texas Justice,” which is available in 56 markets (39 of them metered markets), was at a disadvantage Monday in New York, like many other shows. Most local TV stations’ signals were weakened as a result of structural damage in the city. “Texas” is being rolled out gradually and will not be rated on a national household basis until January, when it goes national and includes national barter ad time.
Also debuting Sept. 17 were Telepictures’ “ElimiDate” (1.4/4), Paramount’s “Rendez-View” (1.4/4), Tribune’s “Talk or Walk” (1.1/3) and FremantleMedia’s “Card Sharks” (0.9/3).
Additional information released by Nielsen Thursday included national household figures for the week ended Sept. 9, the last week before the attacks.
That frame repped the fourth week on the air of “Iyanla,” which remained at the 1.1 it earned in its second and third weeks. Show received a 1.2 in its first week.
“Crossing Over” earned a 2.0, slightly down from its first-week 2.1 perf. Show’s debut matched that of “Power of Attorney” last year. “Power” went on to be the highest-rated new strip of the 2000-01 season.
“ShipMates” received a 0.9, flat with its debut week.