Televisa, SBT team up

Lagoa to helm love story 'Picara'

RIO DE JANEIRO — Brazil’s No. 2 broadcaster, Sistema Brasileiro de Televisao, and Mexico’s Televisa have chosen “La Picara Sonadora” as their first telenovela co-production in Brazil.

SBT has a five-year, $200 million exclusive output and co-production deal with Televisa, the world’s most prolific novela producer.

The Portuguese-lingo version of “La Picara,” a hit in Mexico in the early 1990s, will be made at SBT’s studios in Sao Paulo using local actors.

Televisa will contribute the script, and, possibly, part of the production crew. The Mexican conglom recently announced it was shutting two studios at its main production facility.

“La Picara” is about a girl who falls in love with the wealthy heir to the department store where she works.

SBT’s Jacques Lagoa will direct, with lensing to begin soon. The novela will debut later this year.

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