MIAMI — Telemundo Communications is buying full-power indie station KXTX Channel 39 in Dallas, from Southwest Sports Television.
Financial terms were not disclosed.
With this acquisition, which is subject to FCC approval and other closing conditions, Telemundo said it will have an O&O in the eight biggest Hispanic markets in the U.S.
The population of Dallas-Fort Worth is now 20% Hispanic, and the area is the fastest growing of the top 20 Hispanic markets, the company said. Telemundo has been carried by an affiliate station there.
“With one of the strongest signals in Dallas-Fort Worth, KXTX will allow us to expand and strengthen our presence in this market,” Telemundo chief operating officer Alan Sokol said.
The Dallas station deal follows Telemundo’s expansion in Los Angeles and Miami, where it is creating duopolies. It has purchased KWHY Channel 22, an independent Spanish-lingo station in Los Angeles, and has agreed to program WEYS Channel 22, in Miami.