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Swedening the TV pot

Par, Goodson pact reality sextet with Strix

Swedish reality TV heavyweight Strix has struck a U.S. deal with Paramount Domestic Television and Jonathan Goodson Prods., paving the way for the next wave of reality skeins to hit Stateside.

The pair have the option to develop and produce six shows, including “The Bar,” about twentysomethings running a watering hole, and “Harem,” which revolves around male hunks dominated by female contestants in an exotic resort.

“The Bar” is entering its fourth season on Swedish Television (SVT), its second in Denmark and its third in Norway. It has been sold to some 20 territories.

Strix, the production arm of Scandinavian media conglom Modern Times Group, was the first company to produce global reality hit “Survivor” in 1997. Show is now in its fifth season on SVT.

Strix managing director Ana Brakenhielm told Daily Variety the company “had been looking for some time for the right U.S. partners.”

Key inroads

MTG prexy-CEO Hans-Holger Albrecht called the sale “a breakthrough for Strix in the world’s most important television market.”

Among the dozen or so Strix reality formats that have been produced are “Villa Medusa,” “Miss Attitude” and “Friends on Tour.”

Upcoming formats include “The Farm” and reality adventure game “360 Degrees,” which follows 16 globetrotting contestants sent on extreme missions. Both are part of the deal with Goodson. They will bow in Sweden and Norway later this year.

The 13-year-old Strix is a division of Modern Studios, which houses a raft of production, film and distribution companies, including film producer Sonet.

Also part of Modern Studios is Modern Entertainment, a wholly owned outfit that purchases film rights; it’s based in Los Angeles and repped by WMA. Strix has some 500 hours of programming on its books.

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