‘Survivor’ spreads wealth

'Today' remains on top despite 'Early's' reality boost

NEW YORK — The finale of “Survivor: The Australian Outback” gave CBS’ “Early Show” and “Late Show With David Letterman” big ratings boosts last week.

“Early” hit its all-time high on Friday, May 4, the morning after the much-hyped finale. The ayemcast posted a 3.9/16 with an average audience of 4.91 million viewers, beating ABC News’ “Good Morning America” (3.5/14, 4.14 million) for the day.

According to Nielsen numbers for the week ending May 4, “Early” was the only morning show to post increases in households, viewers and all key demos. “Early” posted a 2.3/10 with an average of 2.78 million viewers, up 28% in households (1.8/7) and 33% in total viewers (2.09 million) from the same week last year.

‘Today’ still tops

Regardless of “Survivor”-mania, however, NBC News’ “Today” continued its morning dominance. The Peacock’s morning juggernaut posted a 4.8/20 with an average audience of 5.76 million. Still, the category leader was down 16% in households (5.7/22) and 12% in total viewers (6.56) compared to the same week last year.

In second place, ABC News’ “Good Morning America” posted a 3.4/14 with an average audience of 4.65 million, down 15% in households (4.0/16) and 14% in total viewers (4.65 million), compared to the same week last year.

In adults 25-54, “Early” saw a 33% gain (1.1/10 from 0.8/7), while “Today” dipped 7% (2.6/22 from 2.8/24) and “GMA” dropped 17% (1.5/12 from 1.8/15) from last year. In the key demo of women 25-54, “Early” jumped 38% (1.1/10 from 0.8/7), “Today” was down 10% (3.6/5 from 4.0/27) and “GMA” sagged 20% (2.0/14 from 2.5/17), compared to the same week last year.

‘Letterman’ makes out

CBS’ “Late Show With David Letterman” posted a 3.6/10 with an average of 4.88 million total viewers, its highest weekly average since the week of Dec. 18, 2000. Compared to the same week last year, “Late Show” was up 29% in households (2.8/8 ) and 33% in viewers (from 3.67 million).

NBC’s “Tonight Show With Jay Leno” posted a 4.4/12 with an average of 5.66 million total viewers, down 6% in households (4.7/14) and 7% in total viewers (from 6.1 million).

“Tonight Show” celebrated its 60th consecutive week in the No. 1 spot among adults 18-49 last week, the longest winning streak in the demo in Leno’s nine years as “Tonight Show” host. Last week, “Tonight” posted a 2.3/11 share among adults 18-49, down 8% from last year (2.5/12). “Late Show” posted a 2.1/10, up 40% from the same week last year (1.5/7).

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