Spain’s Antena 3 taps Mendez

World Brief

Javier Mendez has been tapped as the new head of acquisitions and domestic sales at Telefonica Media’s Spanish broadcaster, Antena 3. He replaces Sandra Gayarre.

Mendez, 27, who trained as an economist, previously worked at Spain’s top pay TV operator, Sogecable, where he held various positions in its acquisitions division, the most recent dealing with major U.S. product suppliers.

He is the latest ex-Sogecable exec to join Telefonica Media or companies controlled by it, led by TM managing director Ele Juarez, satcaster Via Digital CEO Juan Ruiz de Gauna and A3 programming director Manuel Villanueva.

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