×
You will be redirected back to your article in seconds

Sky Perfect gives auds a World Cup free kick

Satcaster paid $100 mil for exclu soccer rights

TOKYO — Money-losing satellite platform Sky Perfect Communications, which scored a coup by landing Japanese broadcasting rights to the 2002 World Cup soccer final, will broadcast the games free to woo new subscribers.

Satcaster, formerly known at SkyPerfecTV, will set up 10 channels dedicated to the 64 games that will be hosted by Japan and South Korea.

The World Cup is expected to be one of the most watched sporting events in Japanese history; the direct-to-home satcaster reportedly paid about ¥12 billion ($100 million) for the exclusive rights in the region.

New subscribers will have to pay a $23.50 joining fee and a small monthly fee. They must also buy hardware to receive the satcaster’s feeds. Sky Perfect Communications hopes that after buying dishes and decoder boxes, new subscribers will stick with the service.

The games will air May 31-June 30.

The satcaster has 2.5 million subscribers and faces intense competition. It posted its lowest monthly subscriber gain in February and said that the cost of attracting new subs continued to push it into the red; mid-term earnings stood at a net loss of $148.5 million for April-September last year.

Main shareholders are News Corp., trading house Itochu, Sony and network Fuji Television.

More TV

  • Super Bowl LII - Tom Brady,

    Verizon Plans Multiple Ad Plays Leading to Super Bowl Commercial

    If Verizon gets its way, its Super Bowl advertising plans will include a 60-second commercial during the game – and a half-hour documentary that gives viewers even more of what will be discussed in the ad. The telecommunications giant is often scrutinized for the communications resources it provides its customers, but its Super Bowl campaign [...]

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized by the [...]

  • Naomi Watts

    Naomi Watts to Star in Jason Blum-Produced Quibi Series 'Wolves and Villagers' (EXCLUSIVE)

    Naomi Watts has been cast in the lead role in the upcoming Quibi series “Wolves and Villagers,” Variety has learned exclusively. The exact plot of the short-form series is being kept under wraps, but Quibi co-founder Jeffrey Katzenberg has previously described the show as “Fatal Attraction 2.0.” Jason Blum is executive producing the series, with [...]

  • HBO's 'Breslin And Hamill' Documentary Drops

    HBO's 'Breslin And Hamill' Documentary Drops Trailer

    “Revolutionary,” “superstars,” “the voice of true New Yorkers” — that’s how Spike Lee and other influential figures describe journalists Jimmy Breslin and Pete Hamill in the trailer released for HBO’s “Breslin and Hamill: Deadline Artists” documentary. The film, which premieres Jan. 28 at 8 p.m. ET/PT, follows the two newspaper columnists whose dedication and wit [...]

  • Riverdale Chapter Twenty-Six

    TV News Roundup: 'Riverdale' Sets 'Heathers' Musical Episode

    In Thursday’s roundup, “Riverdale” is set to tackle “Heathers: The Musical,” and Freeform has announced its second annual summit. DATES  The musical episode of the CW’s “Riverdale,” featuring nine songs, will air Wednesday, March 20 at 8 p.m. ET/PT. On the show, Riverdale High School takes on “Heathers: The Musical,” with queen bees Cheryl Blossom (Madelaine Petsch), [...]

More From Our Brands

Access exclusive content