Raphael reups at Studios USA

Skein to return to syndication for 2002-03 season

HOLLYWOOD — Studios USA Domestic TV has signed Sally Jessy Raphael to a new multiyear deal to continue hosting her long-running syndie talker “Sally,” currently in its 19th season in broadcast syndication.

Although the show, like so many in syndication, has struggled in the ratings recently, skein is cleared to return to syndication during the 2002-03 season on TV stations repping coverage of more than 50% of the country. The show is sold for 2002-03 in 10 of the top 15 markets, including Los Angeles (on KTLA) and Chicago (WGN).

Skein earned an average 2.4 national household rating during the 2000-01 TV season, placing it in a tie with “Ricki Lake” for seventh among 13 syndie talkers, according to Nielsen. Among women 18-24, the show earned a 1.6 for that season, placing it in 23rd for the demo among some 205 syndie shows.

One industry analyst said that the deal with Raphael indicates that SUDT is very serious about keeping “Sally” on the air.

“I think they’re trying to make it come back. They’ve understood they had trouble this year, changed producers, added a family of contributors to the show,” the station source said. “The perception in the marketplace is that the show is running out of gas. … But if 10 of the top 15 are on board to bring it back, there’s at least reason to explore that possibility.”

“In an environment where it is increasingly difficult for studios and broadcast stations to launch new daytime syndicated series, it is very important to have an established show like ‘Sally’ — with such a loyal following and ratings already higher than what new series hope to achieve — in the market,” SUDT prexy Steve Rosenberg said in a statement announcing Raphael’s new deal.

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