Promax adds promo segs

Conference, exhibition caters to electronic media pros

Lifetime Television prexy-CEO Carole Black and BBDO Worldwide chairman-CEO Allen Rosenshine will join MTV Intl. prexy Bill Roedy as keynote speakers during the opening sesh of the 46th annual Promax & BDA confab.

The four-day conference and exhibition catering to promo, marketing and design professionals in electronic media kicks off June 20 in Miami.

Betty Cohen, Cartoon Network Worldwide prexy, will receive the org’s Pinnacle Award during a ceremony June 22.

Promax 2001 chair Karen Tobin and org prexy-CEO Glynn Brailsford held a press breakfast Wednesday in Beverly Hills to announce plans for the upcoming edition of the confab as well as future developments and expansion.

New to the conference in June will be segs about promoting local news on TV stations; a retrospective on the branding of ABC, CBS and NBC; a sesh on the marketing of “Survivor”; and a sesh during which Roger Ebert and Richard Roeper will review promos.

The majority of syndie distribs, which in past years have held marketing workshops for station affils on their shows, will not be holding formal workshops. However, Brailsford insisted that dips in participation by syndies and stations pose little threat to the health of the org, since the syndie/station group biz has traditionally repped only about 15% of the conference’s constituency.

“We would not turn the workshops away if they were there. They have been an important part of Promax, but only a part of it,” Brailsford said.

He pointed out that the international presence, which in the past has repped 15%-20% of attendees, is up to more than 20%. and tech professionals are upping their presence, particularly on the exhib floor, which will be host to throngs of live demos of new design technology.

“This is the world’s biggest educative forum for its members; it’s not a market or trade show,” Brailsford said. “I’m very anxious to underline the educational value. It’s boot camp for the brand.”

Next year’s conference will be held at the Los Angeles Convention Center, June 26-29.

Promax Europe, one of several international versions of the confab along with Promax Latin America, Asia and Australia, will next be held in Lisbon come March.

Org is looking to add a version in Japan this fall.

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