HOLLYWOOD –NBC will receive the Larry Stewart Leadership & Inspiration Award at the fifth annual Prism Awards.
“Frasier” star Kelsey Grammer will present the honor to NBC West Coast prez Scott Sassa at the April 4 ceremony at CBS Television City.
Brian Dyak, Entertainment Industries Council president and CEO, said he was thrilled to honor NBC with this award.
‘An encouraging model’
“Through many of their television programs, the network has served as an encouraging model to the entertainment industry in the accurate depiction of drug, alcohol and tobacco use and abuse, and we encourage others to follow their example,” Dyak said.
This is the second year in a row that NBC has scored more Prism nominations than any other network. NBC already has 12 Prism awards and 34 noms under its belt.
The award is named in memory of writer-producer-director Larry Stewart, who was responsible for EIC’s effort to collaborate with the entertainment industry on accurate depiction of social and health issues.
Last year’s recipients of the award were Martin Sheen, Leeza Gibbons and Arnold Shapiro.
The ceremony will be taped for syndicated airing at a later date.