Pramer in Euro Zone

World Brief

Latino pay TV programmer Pramer has teamed with Zone Vision to launch its new film channel, Europa, Europa, which is skedded for an Oct. 1 bow in Latin America (Daily Variety, Sept. 11).

The new feevee will be a joint-venture channel 100% dedicated to Euro cinema.

London-based Zone Vision is an indie channel broadcaster and distributor. Zone Vision and Pramer will work together on programming, marketing and advertising, while Buenos Aires-headquartered Pramer’s team will handle affiliate sales.

In addition, Zone Vision will rebrand its Le Cinema Channel, launched three years ago and distributed in Europe, as Europa, Europa.

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