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Playboy inks Philippines feevee deal

Pact expands network's presence in Asia

MIAMI — Playboy TV Intl. will launch a network in the Philippines via an exclusive agreement with film production company Solar Entertainment, which will license the premium feevee.

Solar operates the basic feevee Solar Pinoy Channel.

Miami-based Playboy TV Intl. is a joint venture between Cisneros TV Group and Playboy TV Networks. It is developing Playboy TV nets, now in more than 45 countries, and programming sales in 150-plus markets. It also owns and operates Playboy TV en Espanol, a U.S. Spanish-lingo net.

The Philippines deal expands Playboy TV Intl.’s presence in Asia and marks a second, new network territory this year, following the launch of the U.K.-based Adult Channel in Germany. Additional announcements regarding new networks in Asia and Europe are pending.

As with most of its other foreign nets, Playboy TV Intl. will design the schedule, with input from Solar. Playboy supplies the programming and interstitials, which will then be transmitted by Solar.

Solar hopes to have the channel operational by October. The premium-only service will probably air in English with Tagalog subtitles.

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