×
You will be redirected back to your article in seconds

Peru code tackles corruption

Auds now guaranteed truth in p'gramming, advertising

SANTIAGO, Chile — Watchdogs are moving to end the corruption in TV in Peru, both on and off the screen.

An agreement signed earlier this month and set to be sent to Congress for approval promises to usher in an ethical code of conduct that will sweep away the lies and trash TV that dominated the airwaves during the government of Alberto Fujimori, when TV stations were blackmailed, bribed and coerced into serving as his attack dogs.

Fujimori, who was president for a decade, fled the country in November. His successor, Alejandro Toledo, is expected to spend much of his first year in office cleaning up his legacy of bribes and extortion.

A half-dozen top television executives already have been arrested or fled the country.

Under the new regs, audiences will be “guaranteed” the truth in programming and advertising. Both programmers and advertisers will be forced to “respect human dignity” and “social responsibility.” How these measures will be enforced remains to be seen.

A university study estimated that at least 10 programs now on the air would be unfit for broadcast under the new ethics regs.

“Right now it is the law of the jungle,” says Federico Anchorena, president of the Union Peruana de Radiodifusion, referring to the lack of industry standards.

He believes it is time for Peru’s radio and TV broadcasters to strengthen their credibility. “In this era of changes in Peru, we have an obligation to be critical,” he says. “This will assure that in the future the stations are not vulnerable. … This is not a problem of the last 10 years; all the governments have wanted to maintain the stations in a weak position.”

Peruvian audiences love scandal-mongering by the likes of talkshow host Laura Bozzo, known as the Latina version of Jerry Springer.

The agreement was signed by Union Peruana de Radiodifusion and the Advertising Assn. of Peru.

Popular on Variety

More TV

  • Breaking Bad Movie

    'Breaking Bad' Movie: Watch the First Teaser for 'El Camino'

    In case you hadn’t heard, Emmy-winning drama “Breaking Bad” is cooking up a movie sequel. On Saturday, after details of Netflix’s project quietly leaked online, the streaming giant issued the first teaser for “El Camino: A Breaking Bad Movie,” which will be released on October 11. Starring Aaron Paul as Jesse Pinkman, the “Breaking Bad” [...]

  • Breaking Bad

    'Breaking Bad' Movie Release Date, Title and Plot Revealed

    The “Breaking Bad” movie is coming to Netflix sooner than you might think. The film, titled “El Camino: A Breaking Bad Movie,” is now set to be released on Netflix on Oct. 11, according to a report from the New York Times, with Aaron Paul returning as the series’ popular meth cook Jesse Pinkman. Jesse [...]

  • Laurence FishburneNational Memorial Day Concert Dress

    Laurence Fishburne to Produce 'Marvel's Moon Girl and Devil Dinosaur' Series for Disney Channel

    Laurence Fishburne is stepping into the animation game. The “Matrix” star is set to executive produce “Marvel’s Moon Girl and Devil Dinosaur,” an animated series which has been given the greenlight at Disney Channel. Based on Marvel’s comic book series, the show hails from from Disney Television Animation and follows the adventures of 13-year-old super-genius [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • 'The Simpsons' Producers on Disney, Spinoffs

    'The Simpsons' Producers Talk Potential Disney Spinoffs, Confirm Apu Will Remain

    “The Simpsons” has never shied away from lampooning Disney over the years, but maybe that’s no longer the case. Homer, Marge and co. are of course now part of the Disney family and made their first appearance at the Mouse House’s D23 Expo convention, where the show’s producers were asked plenty of questions about what [...]

More From Our Brands

Access exclusive content