COPENHAGEN — The Norwegian version of “Big Brother” has set a new record for commercial broadcaster TV Norge.
Close to 750,000 viewers tuned in for the second installment, 250,000 more than expected and well above viewer numbers in Sweden (600,000) and Denmark (540,000).
“The result more than met our expectations,” said TVNorge’s head of information, Jens Petter Gjelseth.
During the first weekend, the www.bigbrother.no Web site received 9.7 million hits.
Ten people are isolated in a house at Fornebu outside Oslo for 100 days under 24-hour surveillance by 28 cameras.
One-by-one they are voted out, and the last participant will win $800,000.
Metronome Prods., which produces the program in Norway, Denmark, Sweden and Switzerland, will earn an estimated $30 million from the project. Metronome is owned by Norway’s Schibsted (65%) and The Netherlands’ Endemol, which developed the concept for the show.