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Net TV gets $22.5 million

Lejarza to spearhead co.'s first buying force

MADRID — One of Spain’s two new nationwide broadcasters, Net TV, has tapped a Pta 4 billion ($22.5 million) war-chest for first-year acquisitions.

It has also tapped Mikel Lejarza, CEO of shareholder Pantalla Digital, to head its first buying force, which will alight on MIP-TV.

Net’s lead shareholders are publisher Prensa Espanola (25%, via E-Media) and Pantalla Digital (24%), a joint venture between top production houses Arbol Group and Telson-Cartel.

Lejarza, an Arbol board member, is repping Arbol in talks with top Spanish film and TV groups to create a large rights-brokering operation, based out of Spain.

Launching early 2002 as a digital terrestial television feed, Net TV has established initial content guidelines. “We’re looking for ideas for alternative programs skewed towards youth auds, more series than movies, and more U.S. and European productions than from Latin America,” Lejarza told Variety.

Net will not compete for huge movie packages or soccer rights, he added.

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