NBC to bow ‘Latin Access’

Half-hour program aimed at mainstream U.S. auds

MIAMI — “Latin Access,” a weekly syndicated TV mag dedicated to Latin entertainment and culture, will bow this fall on NBC.

The half-hour program — akin to “Access Hollywood” and “Entertainment Tonight” — will focus primarily on the Latin entertainment world in the United States, aimed at mainstream U.S. auds, says Isabel Rivera of Filmation, a production company she co-owns with partner Stephanie Fisch.

The host segments will be taped in Miami, Rivera says.

“Miami is the heartbeat of U.S. Latin entertainment for us,” she tells Variety. “Plus a lot of entertainers from Latin America come through (there).”

The producers say they have the support of NBC — and O&Os in Los Angeles, New York, Miami and Chicago — before heading out to syndication.

So far, the show has been sold to NBC stations and affils covering 80% of the U.S. Hispanic population, says David Morgan, prexy of Litton Syndication.

Program was developed before the U.S. census figures on Hispanic population growth came out.

Response has been good, Morgan says.

“We have sold in some places that aren’t big Latin centers, but where that population is the fastest-growing segment,” such as Omaha, Neb., he says.

Morgan sees “Latin Access” as a weekend late-afternoon / early-evening option that could be a lead into other entertainment shows.

Producers are planning a late-September or early-October bow.