You will be redirected back to your article in seconds

M6’s ‘Loft’ to take on top gamer

Reality show takes on rival 'Bigdil'

PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.”

M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out with the long-running quizzer, which has dominated the slot for years.

Stock rises

The first nine days of France’s first reality show saw M6’s stock increase by 13% as the show posted record ratings for the channel.

Since the program started at the end of April, M6 has upped the price of a 30-second primetime advertising spot on the show by 62%.

But M6 still has a long way to go to catch up with rival TF1, which took 53% of the advertising market last year compared with M6’s 21.1% and pubcaster France Television’s 21.8%.

More TV

  • Gabrielle Carteris SAG AFRA PRESIDENT

    SAG-AFTRA Members Ratify Deal on Non-Primetime Television

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Carrie Coon The Sinner

    'The Sinner' Star Carrie Coon on Playing the Villain: 'I Don't Care About Being Liked'

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Aretha Franklin Patti LaBelle

    Fox News Mistakenly Uses Patti LaBelle Photo in Aretha Franklin Tribute

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • 'The Alienist' Keeps 2018 Limited-Series Emmy

    'The Alienist' Will Keep 2018 Limited-Series Emmy Nominations Despite Renewal

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Starz Sets 'Outlander' Season 4 Premiere

    TV News Roundup: Starz Sets 'Outlander' Season 4 Premiere Date

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Abbi Jacobson

    Abbi Jacobson on 'Disenchantment,' 'Broad City' and Her Most 'Personal' Project Yet

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Jason Bourne Movie

    'Treadstone,' Drama Set in Jason Bourne Universe, Lands Series Order at USA Network

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

More From Our Brands

Access exclusive content