×
You will be redirected back to your article in seconds

‘Laura’ moves home

Latin America's hit talker jumps to Telemundo

MIAMI — Talker host Laura Bozzo begins production Aug. 13 in Lima, Peru, on a new season of her popular “Laura en America,” this time under the shingle of U.S. Hispanic broadcaster Telemundo.

Launched in Peru in February 1998 on America TV Canal 4, the social-issues show also airs in Colombia, Chile, Ecuador, Paraguay, Bolivia, Guatemala, Nicaragua, Costa Rica and the Dominican Republic. (It was pulled for content reasons from Chile, Venezuela and Mexico.)

And it has been a ratings hit for Telemundo since it bowed on that web in January 2000.

Bozzo’s success in the 4 p.m. weekdays slot is believed to have prompted dominant Spanish-lingo broadcaster Univision to shift its long-running hit talker “El Show de Cristina” to 3 p.m.

Now “Laura” is up against Univision’s gossip/celebrity news chatshow “El Gordo y La Flaca,” which it was outperforming in late July, according to Nielsen Hispanic ratings data.

“Laura” has even managed to edge out English-lingo talkers in some markets, ranking No. 1 overall among adults 18-49 during Feb. sweeps in Los Angeles, Miami and Chicago.

So when political scandal and financial troubles at America TV Canal 4 appeared to be threatening the show’s future, Telemundo agreed to take over production, with the new season slated to kick off in the U.S. in mid-October. (America TV still holds transmission rights in Peru, according to Emilce Elgarresta, Telemundo’s VP of programming and production.)

Telemundo is investing to enhance production values, is adding a new set design, and is renting studios that will accommodate a bigger audience, Elgarresta says. The new show also will include supporting footage shot outside the studio.

Right formula

Bozzo maintains the original formula is still the key to its success. “For the first time, there was an alternative,” Bozzo says. “My program targets the poor, the humble, who have never had an outlet on television.”

Her focus on the lower classes and women’s issues has helped fuel interest, says John Cuddihy, senior VP of program distribution for Latin America and the Caribbean at Columbia TriStar Intl. Television, which is handling international sales.

But although she has been lauded for breaking new ground on social issues, Bozzo has been criticized for pushing the boundaries of taste.

As a result, “Laura” has been pulled in Chile, Venezuela and Mexico due to governmental issues with content.

Though still firmly ensconced in Peru, Telemundo wants to take “Laura” on the road, with specials planned for Miami, Los Angeles and Mexico.

A special produced by Telemundo in Puerto Rico — where the net’s O&O is the top-rated station — was a big success, says Elgarresta.

Last month Elgarresta and Bozzo traveled to Mexico to meet with CTIT execs, as well as independent researchers and producers to begin the groundwork for cases to feature on future shows.

More TV

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Whiskey Tango Cavalier

    TV Review: 'Whiskey Cavalier'

    The crux of “Whiskey Cavalier” can be found right in its protagonist’s name. “Will Chase” is a purposefully ridiculous wink of a name that tries to be both debonair and very silly all at once, just like the FBI agent (played by Scott Foley) to which it belongs. This isn’t a regular spy drama, “Whiskey [...]

  • Brody Stevens Dead

    Comedian Brody Stevens Dies at 48

    Prominent Los Angeles comedian Brody Stevens died Friday in Los Angeles, Variety has confirmed. He was 48. “Brody was an inspiring voice who was a friend to many in the comedy community,” Stevens’ reps said in a statement. “He pushed creative boundaries and his passion for his work and his love of baseball were contagious. [...]

  • Editorial use onlyMandatory Credit: Photo by

    Malik Yoba to Reprise Role in 'New York Undercover' Reboot at ABC

    Malik Yoba, who starred as Detective J.C. Williams in the 90s show “New York Undercover,” is set to reprise the role in the ABC reboot, sources tell Variety. Picking up 20 years after the end of the original series, “New York Undercover” will follow detectives Nat Gilmore and Melissa Ortiz as they investigate the city’s [...]

  • Chris Burrous dead KTLA anchor

    KTLA Anchor Chris Burrous' Cause of Death Released

    An investigative report on KTLA anchor Chris Burrous has determined that his cause of death was attributed to methamphetamine toxicity, according to the Los Angeles County Coroner’s Office. Burrous, 43, was found unconscious at a motel in Glendale, Calif on December 27, and later died at the hospital. The death has been ruled as accidental. [...]

  • Editorial use only. No book cover

    'Crazy Rich Asians,' 'Late Show With Stephen Colbert' Win Publicity Campaign Awards

    Hollywood publicists have selected “Crazy Rich Asians” as the top movie publicity campaign for 2018 and “The Late Show With Stephen Colbert” as the best television campaign. Warner Bros.’ “Crazy Rich Asians” topped the campaigns for Disney’s “Black Panther,” Fox’s “Bohemian Rhapsody,” Paramount’s “A Quiet Place,” Sony’s “Spider-Man: Into the Spider-Verse,” and Universal’s “Halloween” for [...]

  • THE MASKED SINGER: Rabbit in the

    Live+3 Ratings for Week of Feb. 11: 'Masked Singer' Easily Tops Competition

    Fox’s “The Masked Singer” was the highest-rated broadcast show of the week in both Live+Same Day and Live+3. For the week of Feb. 11, the unscripted singing competition series went from a 2.4 rating in adults 18-49 to a 3.4, a rise of 42%. In total viewers, the show went from 7.8 million viewers to [...]

More From Our Brands

Access exclusive content