NEW YORK — Chuck Dolan’s WE: Women’s Entertainment cable network has hired Naomi Judd to host a daytime block of movies and rerun series dealing with relationships.
Under the umbrella title “Heart to Heart With Naomi Judd,” the programming will consist of five-minute intros by Judd to the movies in which she dispenses the kind of advice that she offered in her inspirational tapes and the bestselling book “Naomi’s Home Companion.” The block of programming begins Aug. 20.
Judd is, of course, best known as a country singer and the mother of a movie star, Ashley Judd, and singer Wynonna Judd.
But Naomi’s singing is not what captured WE. “We were so taken with her radio talkshow ‘Heart to Heart’ that we went after her, hoping she’ll translate her following to the WE network,” said Marty von Ruden, senior VP and GM of WE. Von Ruden negotiated the deal for Judd with Jon Rosen of William Morris.
Von Ruden said he’s not yet ready to announce the series Judd will be introducing, or individual movie titles. But, he continued, “they’ll all deal in one way or another with relationships between men and women,” which will also be the subject of Judd’s intros.
WE is part of the AMC Networks, owned by Cablevision Systems Corp., a top-10 multisystem cable operator. WE runs movies in primetime such as “An Officer and a Gentleman,” “Peggy Sue Got Married,” the Franco Zeffirelli version of “Hamlet” starring Mel Gibson and “The Ice Storm.”