Interactive bows set

World Brief

Discovery Networks Latin America/Iberia and satcaster DirecTV Latin America are launching interactive programming in Brazil, Argentina and Venezuela.

Interactive programming applications related to “Vida@Linea,” a weekly series about technology and the information age on the flagship Discovery Channel, bowed this week in Brazil. Similar applications roll out soon for the Spanish-lingo version of the show for DirecTV subs in Argentina and Venezuela.

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