×
You will be redirected back to your article in seconds

Inside Move: 2 NASCAR skeins rev up

NBC's engines churn for Sly pitch

Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works.

Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers.

The “Rocky” thesp wouldn’t star in the project but would most likely write and direct it.

NBC also bought a NASCAR-centered pitch from Gary Scott Thompson, who penned the screenplay to this summer’s film “The Fast and the Furious.” Thompson’s project is set up through Regency TV.

Peacock execs say the NASCAR pitches include a mix of relationship drama and adrenaline-fueled action. NBC execs have reason to tap NASCAR themes: Peacock coverage of the sport has clocked strong numbers out of the gate.

NBC and TBS jointly shelled out $1.2 billion to carry 38 NASCAR races between July and November for the next six years. NBC’s first race, the July 7 NASCAR 400 in Daytona Beach, Fla., attracted 10.2 million viewers — making it the highest-rated primetime auto race ever.

More TV

  • Fox Sports NFL Sunday

    AT&T Sets Broad Carriage Renewal Pact With Fox Networks Group

    Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works. Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers. The “Rocky” thesp […]

  • SATURDAY NIGHT LIVE -- "Steve Carell"

    'Saturday Night Live' Stages Mini 'Office' Reunion (Watch)

    Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works. Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers. The “Rocky” thesp […]

  • SATURDAY NIGHT LIVE -- "Steve Carell"

    ‘Saturday Night Live’ Takes Shots at Voter Fraud, Facebook and Nancy Pelosi (Watch)

    Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works. Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers. The “Rocky” thesp […]

  • 'Big Mouth' Renewed for Season 3

    'Big Mouth' Renewed for Season 3 at Netflix

    Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works. Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers. The “Rocky” thesp […]

  • Channing DungeyWomen In Film Crystal and

    How ABC Pulled Off a Stealth Transition for Channing Dungey and Karey Burke

    Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works. Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers. The “Rocky” thesp […]

  • Diego Luna Inclusion

    6 Takeaways From Variety’s 2018 Inclusion Summit

    Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works. Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers. The “Rocky” thesp […]

  • Frankie Shaw as Bridgette Bird and

    TV News Roundup: 'SMILF' Season 2 Premiere Date Set at Showtime

    Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works. Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers. The “Rocky” thesp […]

More From Our Brands

Access exclusive content