NEW YORK — The Academy Awards may have dipped to record Nielsen lows, but post-Oscars coverage boosted ratings for ABC’s “Good Morning America.”
The morning after the Oscarcast on ABC, “GMA” averaged a 5.0 rating/16 share in metered markets, tying ayem leader NBC’s “Today” for the first time since Diane Sawyer and Charles Gibson began anchoring the broadcast in January 1999. The post-Oscar show featured interviews with Oscar winners Russell Crowe and Marcia Gay Harden, as well as an Oscar fashion review and Oscar party coverage.
NBC said Tuesday that in the time-period nationals, which more accurately predict final national numbers, “Today” averaged a 5.0 rating, while “GMA” came in a respectable second with a 4.7. According to time-period nationals, 6 million total viewers watched “Today,” compared with the 5.5 million who tuned in to “GMA.”