Frog taps 2 as shuffle continues

Cox, Roberts added to programming slate

HOLLYWOOD — They’re adding two new executive tadpoles to the Frog management pond.

Keith Cox has been tapped to serve as senior VP of alternative programming for the WB network, while Michael Roberts is joining the net as senior VP of current programming. The appointments come in the wake of an overall exec shuffle at the WB, prompted by Susanne Daniels’ decision to ankle as co-prexy of entertainment.

Cox reports to WB entertainment prexy Jordan Levin, while Roberts will work under current programming/scheduling exec VP John Litvack.

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