‘Early’ rises via ‘Survivor’ boost

Ayemcast posts a 3.3/11, up significantly from week's average

NEW YORK — Boosted by an interview with “Survivor” exec producer Mark Burnett and contestant Michael Skupin, CBS News’ “The Early Show” posted its highest overnight rating for a Friday and the highest rating for the CBS morning broadcast in six years on March 2.

On the “Survivor” episode that aired March 1, Skupin was airlifted out of the outback with severe burns.

The following morning’s ayemcast posted a 3.3/11, up significantly from the week’s average of 2.0/7 in metered markets, according to Nielsen numbers. ABC News’ “Good Morning America” earned a 3.8/12 on Friday, while category leader NBC News’ “Today” posted a 5.0/16.

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