‘Early’ gains sans ‘Survivor’

Show is only ayem talker to post increases

NEW YORK — Even without a boost from “Survivor: The Australian Outback,” CBS News’ “Early Show” continues to see year-to-year gains among key demos.

According to Nielsen numbers for the week ended May 11, “Early” was the only morning show to post increases in households, viewers and all key demos.

“Early” posted a 2.1/9 with an average of 2.44 million viewers, up 17% in households (1.8/8) and 17% in total viewers (2.09 million) from the same week last year.

The competish was quick to note that “Early” fell to its lowest total viewership since the week before “Survivor” premiered in January.

NBC News’ “Today” continued its morning dominance. The Peacock’s morning powerhouse, which featured its popular “Where in the World Is Matt Lauer?” feature last week, posted a 5.2/21 with an average audience of 6.3 million, more than 2.3 million more viewers than second-placed “GMA” — the widest margin between the two shows since the week of Nov. 20, 2000. Still, “Today” was down 9% in households (5.7/22) and 5% in total viewers (6.56) compared with the same week last year.

In second place, ABC News’ “Good Morning America” posted a 3.3/14 with an average audience of 3.96 million, down 18% in households (4.0/16) and 13% in total viewers (4.55 million), compared to last week during the same period.

In adults 25-54, “Early” saw a 25% gain (1.0 from 0.8), while “Today” was flat (2.8) and “GMA” dipped 21% (1.5 from 1.9).

In the key demo of women 25-54, “Early” jumped 30% (1.3 from 1.0), “Today” was down 5% (4.0 to 3.8) and “GMA” sagged 30% (1.9 from 2.7).

“Early” saw a gain of 22% among women 18-49 (1.1 from 0.9), while “Today” was flat (3.2) and “GMA” was down a whopping 36% (1.4 from 2.2). Meanwhile, CBS’ “Late Late Show With Craig Kilborn” was in its closest competitive position for NBC’s “Late Night With Conan O’Brien” among total viewers ever (1.91 million vs. 2.32 million) and matched its most competitive household position ever (1.5/7 vs. 1.9/8).

Compared with the same week last year, “Late Late Show” was up 25% in households (from 1.2), 36% in viewers (from 1.40 million), 29% in adults 18-49 (0.9 from 0.7) and 14% in both adults 18-34 (0.8 from 0.7) and men 18-49 (0.8 from 0.7).

“Late Night With Conan O’Brien” dipped 5% in households (from 2.0) and 4% in viewers (from 2.42 million). It was flat in adults 18-49 (1.2), up 9% in adults 18-34 (1.2 from 1.1) and flat in men 18-49 (1.1).

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