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DTH guidelines given in India

World Brief

Nearly five years after Rupert Murdoch announced plans to launch satcaster ISkyB in India, the government has published guidelines for direct-to-home broadcasting.

DTH players must pay the government $2.5 million for a 10-year license plus 10% of their revenue annually. Broadcasters had lobbied for the 10% tax to be waived for five years to offset startup costs.

No broadcasting or cable network company can own more than 20% of the equity, and foreign investment is limited to 49%.

Several leading broadcasters, including Zee Telefilms, Star India, Sony and Jain TV, pubcaster Doordarshan and one of the state-owned telcos, have expressed interest in setting up DTH platforms.

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