August 19, 2001 3:29PM PT

Disney learning lingos

World Brief

Zee Telefilms has signed an agreement with Buena Vista TV Intl. to air Disney shows across the country in eight local languages. Zee runs its regional-language channels under the Alpha brand.

The localization of content is part of Disney’s strategy to reach audiences in their own languages.

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Zee Telefilms has signed an agreement with Buena Vista TV Intl. to air Disney shows across the country in eight local languages. Zee runs its regional-language channels under the Alpha brand. The localization of content is part of Disney’s strategy to reach audiences in their own languages.

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