You will be redirected back to your article in seconds

Discovery set to kid around with Peacock

Pact may be announced Wednesday

NEW YORK — NBC is close to hammering out a landmark deal with Discovery Communications to lease its Saturday morning TV slot for between $5 million and $10 million per season.

Neither company would discuss the deal, but sources close to the talks said a deal may be announced as early as today.

In essence, the block, currently inhabited by NBC’s three-hour teen-oriented “TNBC,” would be rented to Discovery Kids. Nickelodeon, Warner Bros., DIC Entertainment, Sony, 4 Kids Entertainment and Nelvana all had expressed interest in taking over the slot, which had been home to hits such as “Saved by the Bell.”

Fox also has been meeting with kidvid producers about leasing its Fox Kids four-hour Saturday morning block and could be nearing a deal.

“We’re close to the final stages of negotiation. To talk about it at this point would be premature,” said a Fox spokesman, who declined to specify if there was a front-runner.

A soft ad marketplace and increased competition has recently made the children’s TV biz far less desirable than it used to be (unless you’re a full-time kids outlet like Nickelodeon or Cartoon Network).

Confronted with the tough marketplace, nets increasingly are looking for synergistic platforms. Cartoon Network jointly sells ad time and cross-promotes programs with corporate partner Kids’ WB. Similarly, by partnering with corporate sibling Nickelodeon and creating a block of “Nick Jr.” programming, CBS was able to turn a profit on its previously money-losing Saturday morning sked.

Discovery Kids, which airs on Discovery Channel Saturdays and Sundays from 9 a.m. to noon, consists primarily of adventure-themed reality shows.

The end of “TNBC” will mark the second Saturday morning retreat for NBC. The net got out of the kids biz in 1992, when it ditched cartoons in favor of “Saturday Today” and the teen block.

(Michael Schneider in Los Angeles contributed to this report.)

More TV

  • "Raven's Home" Executive Producer, Eunetta Boone.

    Eunetta Boone, Showrunner and Creator of 'One on One,' Dies at 63

    Writer-producer Eunetta Boone, creator of the UPN comedy “One on One” and showrunner of Disney Channel’s “Raven’s Home,” died Wednesday at her home in Los Angeles. She was 63. Boone was found dead at her home of an apparent heart attack. Boone had most recently worked as showrunner on the third season of the Disney [...]

  • Global Sales for ‘Les Miserables’ Series

    Global Sales for ‘Les Miserables’ Starring Dominic West Ahead of Series Mania

    The BBC and Masterpiece adaptation of “Les Miserables” will play on a numerous international channels after a raft of deals were sealed for the series, which features Dominic West, David Oyelowo, and Lily Collins. Andrew Davies’ adaptation of Victor Hugo’s classic has been acquired by broadcasters in Scandinavia and southern Europe, and by several buyers [...]

  • Kevin Hart

    TV News Roundup: Kevin Hart Netflix Comedy Special Drops First Trailer

    In today’s roundup, Netflix releases the official trailer for the comedy special “Kevin Hart: Irresponsible” and Josh Charles joins Showtime’s Roger Ailes series “The Loudest Voice.” DATES Season two of “Yellowstone,” starring Kevin Costner, will premiere on Paramount Network on June 19 at 10 p.m. ET/PT. The sophomore season will continue the story of rancher John Dutton [...]

  • adidas game of thrones

    5 New 'Game of Thrones' Collaborations Coming in Time for the Final Season

    Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season. From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond [...]

  • Nicole Richie

    Nicole Richie Joins Fox Comedy Pilot 'Richard Lovely'

    Nicole Richie has been cast in a series regular role in the Fox single-cam comedy pilot “Richard Lovely.” The project follows Richard Lovely (Thomas Lennon), the disgruntled author of the best-selling children’s book series, “Mr. Mouse.” He doesn’t hate children, but rather just everything about them. After a publicity fiasco involving an unexpectedly savvy 9-year-old [...]

  • Gabrielle Union Marketing Summit

    Gabrielle Union on Building a Brand as a ‘40-Year-Old Black Woman From Nebraska’

    When New York & Company approached Gabrielle Union to be their new brand ambassador and the face of her own clothing line, the actress reacted with “disbelief.” “We are not supposed to be getting those offers, I’m not supposed to be having a career resurgence, my value isn’t supposed to be this high,” Union explained [...]

  • Lachlan Murdoch

    New Fox CEO Lachlan Murdoch Announces All Employees to Receive Stock in Company

    The new standalone entity Fox Corp. held a town hall on Thursday, just over a day after the official closing of the 21st Century Fox-Disney merger. Fox Corp. chairman and CEO Lachlan Murdoch led the meeting, at which sources say he announced that all employees would receive stock in the new company. The amount of [...]

More From Our Brands

Access exclusive content