Cisneros TV names affil sales topper

World Brief

Latin American pay TV programmer Cisneros Television Group has tapped Playboy TV en Espanol exec Alex Behrens as senior director of affiliate sales for the northern region.

Based in Miami, Behrens will report to senior VP of sales Elisabet Blanco in Buenos Aires.

He will remain general manager of Playboy TV en Espanol, the Spanish-lingo adult channel designed for the U.S. Hispanic market.

For CTG, Behrens will lead affiliate sales for Mexico, Colombia, Venezuela, Central America, the Caribbean and the U.S. Hispanic market, and he will oversee the affil sales teams in Mexico and Miami.

CTG is due to merge with Netco El Sitio to form multimedia company Claxson Interactive Group.

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