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Former Rysher TV prexy Rob Kenneally has joined CAA’s television department, where he’ll handle network, syndication and cable packaging.

The exec’s new gig will also include a focus on television marketing.

Kenneally joins CAA from ReplayTV, where he had served as exec VP since April 2000. While at the personal TV service, Kenneally handled creative responsibilities for ReplayTV Studios and worked with advertisers such as Coca-Cola and Ford.

“Rob’s arrival at CAA underscores the continuing and rapid growth of our TV business, and our dedication to helping broadcasters and cable networks explore new marketing models,” said CAA co-chair Lee Gabler, who also heads the agency’s TV department.

Kenneally spent five years at Rysher Entertainment, joining in February 1994 as exec VP of creative affairs and working his way up to president of television. While there, he helped develop CBS’ “Nash Bridges” and HBO’s “Oz.” He also oversaw production for series such as the syndie strip “Judge Mills Lane” and HBO comedy “Sex and the City.”

Kenneally’s tenure at Rysher ended in 1999 after Paramount swallowed the production company.

The exec’s credits also include a stint as exec VP of network programming at Reeves Entertainment and exec VP at Fox Broadcasting. At Fox he supervised creative affairs and scheduling of shows such as “The Simpsons” and “Married … With Children.”

“Rob’s senior-level network and production company background, in addition to his experience with consumer brands, provide him invaluable insight into today’s television landscape,” Gabler said.