Bergg goes home

Ex-BSkyB exec new ITV2 programming head

LONDON — David Bergg, the former GM of Sky One, is returning to ITV to become director of programs for ITV2.

Bergg was shown the door at Sky One late last year after efforts to move satcaster BSkyB’s flagship channel upmarket with more original programming failed.

Prior to joining BSkyB, Bergg had been in charge of scheduling at ITV, the U.K.’s biggest commercial web.

Digital channel ITV2, which has to yet connect with British TV viewers in a significant way, is in line for a big boost to its budget.

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