ABC Cable Networks Group has tapped five execs to head up its newly created worldwide brand strategy and planning team.
Team’s activities will encompass ABC Cable’s domestic and international channels, including Disney Channel, Toon Disney and Soapnet, as well as Disney branded blocks of programming like One Saturday Morning on ABC.
Sandy Wax has been upped to senior VP, brand strategy and planning, and will be responsible for the development of new and emerging brands and initiatives. She will continue to oversee research for the division. Wax was previously VP, research and planning, for the cable networks group.
Adam Sanderson, a four-year veteran of the ABC Cable and Disney marketing departments, has been named senior VP, brand marketing, and will continue to develop strategic marketing initiatives for the group.
Both Wax and Sanderson will report to exec VP of worldwide brand strategy Eleo Hensleigh.
“I am very excited about this group structure, which unites top strategic thinking with creative expertise,” said Hensleigh.
The other appointments are John Rood, VP, brand marketing; Scott Fuller, VP, brand management; and Vycki Smaldino, who has been upped to VP, brand services. These three will all report to Sanderson.