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New to NATPE: PlanetFeedback.com

CEO Spencer to hit execs about data, content services

Planetfeedback.com is a leading consumer porthole for filing complaints, compliments and opinions about products, services and issues. Planetfeedback is directed to service companies, government entities, programming executives and media producers.

For the first time, CEO John Spencer will be representing the company at the National Assn. of Television Program Executives mart this year. He and three others from the 50-person, Cincinnati-based dot-com will target TV station executives and program producers about aggregate data and content creation services tailor-made for news and subject-oriented programming.

“Through us, a network, show or company can get aggregate data about what people are saying about their idea, issue or product … and in near real time, unlike marketing reports which can take months to complete,” he says.

“We can provide feedback that media companies can use in creating their programs, topics and reporting on issues. If a talkshow producer wants to know whether the audience will be interested in a certain subject, they no longer have to guess or wait on market research.”

The company offers its station and program partners the opportunity to invite viewers to file feedback about programs via Planetfeedback’s Web site, or a channel of the station’s own Web site that is handled by Planetfeedback.

Launched in October 1999, Planetfeedback services cablers CNN and Oxygen as well as network affiliates and O&Os across the country.

In addition to providing data, Planetfeedback has plans to create hard consumer news content for its station partners. Spencer says.

“TV stations can use that information to create an entire consumer channel on their own Web site or use it in their own reporting.”

— Jessica Wethington

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