×
You will be redirected back to your article in seconds

New to NATPE: PlanetFeedback.com

CEO Spencer to hit execs about data, content services

Planetfeedback.com is a leading consumer porthole for filing complaints, compliments and opinions about products, services and issues. Planetfeedback is directed to service companies, government entities, programming executives and media producers.

For the first time, CEO John Spencer will be representing the company at the National Assn. of Television Program Executives mart this year. He and three others from the 50-person, Cincinnati-based dot-com will target TV station executives and program producers about aggregate data and content creation services tailor-made for news and subject-oriented programming.

“Through us, a network, show or company can get aggregate data about what people are saying about their idea, issue or product … and in near real time, unlike marketing reports which can take months to complete,” he says.

“We can provide feedback that media companies can use in creating their programs, topics and reporting on issues. If a talkshow producer wants to know whether the audience will be interested in a certain subject, they no longer have to guess or wait on market research.”

The company offers its station and program partners the opportunity to invite viewers to file feedback about programs via Planetfeedback’s Web site, or a channel of the station’s own Web site that is handled by Planetfeedback.

Launched in October 1999, Planetfeedback services cablers CNN and Oxygen as well as network affiliates and O&Os across the country.

In addition to providing data, Planetfeedback has plans to create hard consumer news content for its station partners. Spencer says.

“TV stations can use that information to create an entire consumer channel on their own Web site or use it in their own reporting.”

— Jessica Wethington

More TV

  • Tryion Lannister Game of Thrones Episode

    'Game of Thrones' Season 8 Episode 2 Leaks

    The second episode of “Game of Thrones'” final season has leaked online ahead of its Sunday night debut. Fear not, “Thrones” fans: though the internet is dark and full of spoilers, this post is free of any details from Season 8 episode 2. Rumblings of a leak began on the “Game of Thrones” Reddit and [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Jon Snow Arya Stark Game of

    'Game of Thrones' Final Season Vegas Odds Reveal Wild Theories

    With “Game of Thrones” hype at an all-time high, Las Vegas may be raking in as much money as the Iron Bank. HBO’s fantasy masterpiece has seized the gambling world’s attention nearly as much as the Super Bowl or Kentucky Derby. Fans spew countless theories on social media, such as which characters will be axed [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • Adam Lambert, of Queen, performs at

    Adam Lambert Back to 'Idol' to Mentor Finalists Through Queen's Catalog

    Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]

  • Lily Tomlin SAG Lifetime Acheivement Award

    TV News Roundup: Netflix's 'Laugh-In' 50th Anniversary Tribute Sets Premiere Date

    In today’s TV News roundup, Netflix sets the premiere date for its 50th anniversary special of “Laugh-In.” DATES “Laugh-In: The Stars Celebrate,” the 50th anniversary tribute to the original series by Dan Rowan and Dick Martin, will premiere on Netflix on May 14. The special, which was taped at the Dolby Theater in Hollywood, pays [...]

  • Texas Tech's Norense Odiase (32) shoots

    Live+3 Ratings for Week of April 8: NCAA Championship Game Dunks on Competition

    The final of the 2019 NCAA basketball tournament, in which Virginia triumphed over a spirited Texas Tech team, unsurprisingly finished way out in front in the Live+3 ratings for the week of April 8. Although the sports broadcast’s scripted competition made some gains, its 5.4 ratings still more than doubled that of “Grey’s Anatomy” in [...]

More From Our Brands

Access exclusive content