×
You will be redirected back to your article in seconds

Syndie frosh wash

Fall bows deliver ratings trickle in early going

NEW YORK — The 2001-’02 syndicated season is off to a disappointing start, with the first three series to hit the air — Buena Vista TV’s “Iyanla,” Studios USA’s “Crossing Over With John Edward” and Columbia TriStar TV’s “Shipmates” — unable to hold either their lead-in ratings or the ratings of the time periods they inherited.

The first week of national Nielsens are giving “Iyanla,” which kicked off Aug. 13, an unimpressive 1.2 rating. Even more disconcerting, all of the key demographic categories of adult women for “Iyanla” are below a 1.0 rating.

Only two days of overnight ratings are in for “John Edward” and “Shipmates,” each of which premiered Aug. 27, but “Edward” shows greater promise based on some solid performances in individual markets. The two-day average of “Edward” is a 1.5 rating, which is 12% below its lead-in and 12% down from the time periods last year.

“Shipmates,” which runs latenight in more than half of its timeslots, averaged a 1.0 for the two days. That’s off 17% from its lead-in and down 23% from year-ago time periods.

No one is throwing in the towel on these three series so early in the Nielsen game, and the distributors insist that the programs are going into time periods that are broken because their previous series inhabitants flopped.

Also, the distributors say, summer viewing levels are down, making it harder for new shows to get a sampling.

“Edward” fell from a solid 1.6 overnight rating Aug. 27 to a 1.4 rating Aug. 28, a drop of 13%, and that means it may take at least a few more days before analysts will be able to judge if “Edward” can stabilize at a level that would stamp it as a success. The series is averaging better than a 2 rating in markets such as Philadelphia, Detroit, Cleveland and Indianapolis.

Because it’s a relationship show, “Shipmates” appears to work better in time periods where it follows such veteran shows as “Blind Date” and “Change of Heart.” On WWOR New York, for example, it’s averaging close to a 3 rating at 11:30 p.m., behind the successful “Blind Date.”

More TV

  • TV News Roundup: 'Million Dollar Mile'

    TV News Roundup: 'Million Dollar Mile' Debuts Exclusive First Look

    In today’s roundup, “Million Dollar Mile” releases an exclusive clip and CBS announces premiere dates for three shows.  DATES CBS has announced premiere dates for one new series and two returning series. The new action adventure series “Blood and Treasure” will debut with a two-hour episode Tuesday, May 21 at 9 p.m. right after the [...]

  • WGA Agents Contract Tug of War

    Agents Accuse Writers Guild of Threatening to Throw 'Industry Into Chaos'

    UPDATE – The dealmakers appear to be getting nowhere. Negotiators for Hollywood agents and the Writers Guild of America have achieved little progress at their seventh session on Tuesday, with a chaotic scenario looming on April 7. “When Guild leadership is ready to move on from their declared threatening phase, we stand ready to work [...]

  • Jussie Smollett Empire

    Assessing 'Empire' Options After Jussie Smollett Charges Dropped

    The shocking Jussie Smollett saga took another twist on Tuesday after prosecutors announced they have dropped all charges against the “Empire” star. Smollett had been indicted on 16 counts of filing a false police report, but now that those counts have all disappeared, studio 20th Century Fox finds itself in a sticky situation as to [...]

  • Jussie Smollett

    Jussie Smollett's Legal Drama Eclipses the Rest of His Story (Column)

    Like so many other stories these days, the Jussie Smollett legal saga seemed governed not by coherent logic, but by chaos, and, in its absence of narrative, invites any observer to find in it the story they prefer hearing. Smollett, the “Empire” star who had been in legal jeopardy due to allegations of staging a [...]

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild Plans for Agency Pact Expiration: 'There Will Be Difficult Moments'

    Leaders of the Writers Guild of America have sent members contingency plans for the possible expiration of its agency franchise agreement on April 7 — and admitted that it may be a rocky road. Members received the letter Tuesday from the guild’s negotiating committee as the WGA and agents were about the hold their seventh [...]

  • univision-dish blackout

    Univision, Dish Network Reach Carriage Deal After Nine-Month Blackout

    Univision and satcaster Dish Network have reached a carriage agreement after a nine-month blackout that marked one of the longest standoffs between a major programmer and distributor. Univision channels went dark on Dish Network’s satellite and streaming platforms on June 30. The sides were at odds over carriage fees that have become increasingly contentious for [...]

More From Our Brands

Access exclusive content