Here’s the story: Paramount has OK’d another installment of its successful “Brady Bunch” movie franchise — but this time Marcia and family are destined for the small screen, via Fox.
Lloyd Schwartz and Hope Juber wrote the irreverent screenplay to “The Brady Bunch in the White House,” which follows patriarch Mike Brady’s unlikely road to the Oval Office.
Schwartz will exec produce the project along with series creator Sherwood Schwartz (who is also the father of both scribes).
“We wanted to do something that was a brand, that was high concept,” said Marci Pool, exec VP of minis and movies at Fox. “We didn’t think we could get Paramount to let us do it for TV.”
Casting is set to begin on the telepic; Fox execs hope to lure thesps Gary Cole and Shelley Long to reprise their roles as Mike and Carol Brady. The net is aiming to complete lensing before this summer’s potential actors strike.
The new Brady chapter begins with son Bobby finding a lottery ticket worth $67 million. Father Brady decides that the clan needs to locate the winning stub’s owner and places a classified ad in the paper, garnering the family national attention.
When the nation’s commander in chief decides he needs to find an ethical veepee for re-election, his handlers convince him to name Mike Brady to the job. Then the president himself must resign — and Mr. Brady ascends to the top gig.
“The script is very funny,” Pool said. “It’s in the same vein as the Betty Thomas movie.”
Par’s first bigscreen take on the “Brady” franchise, 1995’s “The Brady Bunch Movie,” was a surprise hit, as well as extremely profitable, given its low budget. Its success spawned 1996’s “A Very Brady Sequel,” which closely mirrored the tone of the original.
After its initial primetime run in the early 1970s, “The Brady Bunch” found a new following in the 1980s thanks to syndication. That led to the hugely successful “A Very Brady Christmas,” developed by Pool while at Par.
“My whole career has been Brady,” Pool said. “I started out doing Brady and 15 years later, here I am still doing Brady.”
An early-’90s attempt at a new Brady series, drama “The Bradys,” was a flop.