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Stan Monteiro, one of the most awarded record promotion executives and the the co-founder of the Jefferson Airplane’s record label Grunt, died May 4 at his California home. He was 73.

A saxophonist and clarinetist who began his music career in his native Boston with such artists as the Jimmy Rushing Band, Wild Bill Davidson, Al Hirt and Pete Fountain, he got into the record biz as a local promotion man, first with an indie distributor in Boston. While at RCA Records, he rose to second in command in promotions.

While VP, promotions at Columbia, Monteiro’s acts posted a most unusual feat: the label achieved the top four albums on the Billboard, Record World and Cash Box charts simultaneously.

He held vice president of promotions posts at Metromedia, Columbia and Epic Records and was named best promotion veep by Billboard, R&R, Bobby Poe and the Gavin Report.

Monteiro is survived by his wife, three sons and one sister.