John Henderson has been tapped VP of the Sony Ad Sales Network, Sony Pictures Digital Entertainment’s online ad sales arm.

He will be responsible for national sales of online advertising and sponsorship opportunities as well as the marketing efforts across all of the ad network’s dynamic online properties. Henderson was previously veep of sales for NBCi.

The company also named David Elkins director of Eastern sales and sponsorships. Elkins previously worked with Henderson at NBCi in a similar capacity.