Dick Winters, a longtime publicist who once served as executive vice president of Hanson & Schwam Public Relations for 10 years and for 15 years was executive director of publicity and advertising for Paramount Television, died Oct. 10 of a heart attack at St. John’s Health Center in Santa Monica. He was 77.
During his years at Paramount Television, he was instrumental in the publicity and promotion campaigns on some of Paramount’s most famous TV shows, including “Happy Days,” “Laverne & Shirley,” “Taxi,” “Family Ties” and “Cheers.”
Winters also supervised publicity campaigns on the studio’s hugely successful miniseries of the day in “Shogun,” “The Winds of War” and “War and Remembrance.”
A native of New York City’s Hell’s Kitchen, he served during World War II as an infantry man who landed on Omaha Beach during the Normandy invasion. He saw continuous combat for 167 days including the Battle of the Bulge.
He began his publicity career in Manhattan working for RKO, Columbia and MGM before relocating to Los Angeles in the early 1970s.
Services will be held at 9:30 a.m. on Tuesdayat Holy Cross Cemetery, 5835 West. Slauson Ave., Culver City.
He is survived by a son, daughter, three grandchildren and his former wife, Nancy.