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The tyke market: Japan

One Piece

Producing company: Toei Animation

Creatives: Original story writer Eiichiro Oda

Number of episodes/length: 52 30-minute episodes

Concept: “Treasure Island”-type sea adventure story for boys

Producer’s take: “Total departure from Pokemon and its clones into a nostalgic, simpler pictures of characters and background that should remind viewers of classic slapstick cartoons. Series is digitally processed to make the images look cleaner and sharper and its unique qualities should attract attention of contemporary children,” says Kazuhiko Uramoto, international manager of Toei Animation.

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