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Pressplay logs on with 3 exec hires

Kaino, Newman and Luke join nascent digital music venture

Pressplay, the nascent digital music venture between Vivendi Universal and Sony, has tapped three new execs to oversee its programming and marketing divisions.

Netco, which plans to offer music on a subscription basis beginning in September, named Glenn Kaino as executive VP, head of programming and creative director. Kaino will oversee both the creative and technical ends of Pressplay’s programming.

Exec held the same position at Jimmy and Doug’s Farmclub.com, the Universal Music Web site and TV show that was folded into U portal GetMusic.com earlier this year. Before that, Kaino was chief exec of Internet development firm Commwerks.

Coming on board as senior veepee of marketing is Deborah Newman. She will run the company’s marketing, including joint efforts with retail affiliates (current partners include Yahoo, Microsoft’s MSN Network and U Music unit MP3.com). Newman arrives at Pressplay after a stint as acting VP of strategic marketing at FullAudio, an independent digital-music distribution effort.

Alex Luke has signed on as VP of music programming, handling artist, management and label relations. Luke has worked for a decade as a program director for radio stations in St. Louis, Dallas and Chicago. He also founded entertainment portal Spun.com in 1999.

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