‘Marmalade’ jams at VMAs

'Rouge' tune wins top prize at MTV kudos; 'Weapon' loads 6

The video for pop smash “Lady Marmalade” took the top honors at the 2001 MTV Video Music Awards Thursday night, beating back competition from the likes of U2 and Eminem.

“Marmalade,” which features pop and hip-hop divas Christina Aguilera, Lil’ Kim, Mya, Pink and Missy “Misdemeanor” Elliott, was crowned video of the year at the 18th annual kudocast, held in New York’s Lincoln Center and hosted by comedian Jamie Foxx.

The video also grabbed a trademark MTV spaceman statuette in the video from a film category.

“Weapon of Choice,” the Spike Jonze-directed Fatboy Slim video that features Christopher Walken in a surreal dance routine, boasted the largest awards haul, locking up six.

The victories for “Weapon” came mainly in technical categories, including direction, choreography, art direction, editing and cinematography. The sole exception was breakthrough video, which “Weapon” won over such rivals as Gorillaz (“Clint Eastwood”) and Common (“Geto Heaven”).

Gender bender

In an odd twist, Gwen Stefani shared honors in both the male and female video contests. The No Doubt frontwoman teamed with Moby for the male win in “South Side” and with female rapper Eve for “Let Me Blow Ya Mind” for the distaff trophy.

Teen-pop juggernaut ‘N Sync raised few eyebrows when they walked away with the pop video prize for, appropriately, “Pop.” But the track, co-produced by electronic music guru BT, also won in the dance contest, topping such mainstays as Janet Jackson and Jennifer Lopez.

New artist in a video kudos also went to the odds-on favorite: “Fallin,'” the first single from budding R&B star Alicia Keys. The 20-year-old Keys beat out Brit rockers Coldplay and Dave Matthews protege David Gray, among others.

Other winners were Nelly’s “Ride Wit Me,” for rap video; “Survivor” by Destiny’s Child, R&B video; “Ms. Jackson” by Outkast, hip-hop video; Limp Bizkit’s “Rollin,’ ” rock video; and “Rock DJ” by Robbie Williams, special effects in a video.

The votes for the Viewers’ Choice and MTV2 awards had not been tabulated at press time.

Keys was set to give a live rendition of “Fallin’ ” on the show, which aired at 8 p.m. on MTV. Other acts set to perform included U2, Jay-Z, ‘N Sync, Staind, Ja Rule and Linkin Park.