Epic Records Group has tapped former Virgin Records exec Piero Giramonti senior VP of the Sony Music imprint’s marketing division, reporting to Epic exec VP-general manager Steve Barnett.
Based in New York, Giramonti will direct marketing operations in conjunction with Barnett for Epic’s worldwide stable of artists, who include Macy Gray, Jennifer Lopez, Oasis and Pearl Jam.
Before signing on with Epic, exec was senior VP of marketing at EMI’s Virgin division for three years. Prior to that, he worked at several marketing positions for EMI’s international operations, including stints at EMI Intl., EMI Italy and Capitol Records. Giramonti joined EMI in 1989 as an international marketing manager.
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