NEW YORK — Rafael Gil, chief exec of EMI Recorded Music’s Latin American operations, has added to his already heavy plate responsibility for EMI Latin, the label group’s U.S. Latin Music imprint.
Gil, who reports directly to EMI Recorded Music topper Ken Berry, was named CEO of EMI Latin, replacing 12-year veteran Jose Behar, who founded the label in 1989 and signed such artists as Jon Secada, Selena, Oscar de la Hoya and the Kumbia Kings.
Based in Miami, the new CEO will retain his oversight of EMI’s operations in Mexico, Brazil, Argentina, Chile, Venezuela and Colombia, as well as distribution deals in Ecuador, Peru, Paraguay, Uruguay and Bolivia.
“All of our Latin music businesses are under the same management for the first time,” Berry said. “Rafael and his team can work on further developing all of our Latin artists and their music, maximizing their crossover potential.”
A 30-year veteran at EMI, Gil has headed up the label group’s Latin American operations since 1996. He started his tenure in 1970 at EMI Spain, working his way up to general manager.
After a brief first stint at EMI Latin America in 1983 as head of A&R and marketing, Gil returned to EMI Spain as managing director in 1985. In 1990, he added Portugal to his repertoire and became prexy of EMI Iberia.