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HOLLYWOOD — Backstreet Boy Brian Littrell and his wife Leighanne Littrell have formed BriLeigh Prods., a music label and entertainment production company in association with Insight Entertainment Group.

The first project is a soundtrack for the homevideo “Olive Juice,” to be released in October and distributed by Navarre Corp.

BriLeigh’s primary focus is to launch the label division, with plans to produce both film and television shows by the end of 2002.

BriLeigh Prods. will be housed within Insight Entertainment Group, a management/production company owned and operated by Brett Donowho and Greg Weiss in Los Angeles. BriLeigh will also have offices in Atlanta, where the Littrells reside. Leighanne is president of BriLeigh; Donowho will oversee the launch and day-to-day operations of the company.

“We want to be a label that considers its artists part of the family, to nurture the creative side of the relationship as well as the business and marketing aspects necessary in launching a successful project,” Leighanne Littrell said.

“Olive Juice” stars Leighanne Littrell and features music by Judith Owen, Joe Pesci, the Backstreet Boys and Brett Laurence.