Ayeroff rewinds at WB

New creative director to also act as consultant

Tom Whalley, the newly installed chief exec at Warner Bros. Records, has tapped former Virgin Records America co-chairman Jeff Ayeroff as Warner’s new creative director, based in the label’s Burbank offices.

Ayeroff will also act as a creative consultant to Warner Music Group topper Roger Ames, repping the major label group in cross-divisional initiatives with parent AOL Time Warner.

Appointment reps a full-circle transition for Ayeroff, who held the position of senior VP-creative director at Warner Bros. for several years in the early 1980s, working with such top Warner acts as Madonna, Paul Simon, Dire Straits and ZZ Top.

Ayeroff most recently worked as an independent consultant for Beatles label Apple Records, helping Apple head Neil Aspinall market the blockbuster compilation “Beatles 1.” Before that, Ayeroff co-founded the Work Group, a Sony imprint whose signings included Fiona Apple, Jennifer Lopez and Jamiroquai.

Ayeroff began his career as an entertainment attorney in the early ’70s, later holding posts at A&M Records before his first tenure at Warner. In 1986, he helped Richard Branson and Jordan Harris found the U.S. division of Virgin Records. Exec is also co-chairman of nonprofit org Rock the Vote.

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