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‘Tramp’ sequel scampers into vid paydirt

Mouse homevid beats 'Mermaid,' takes $50 mil opening week

“The Lady and the Tramp II: Scamp’s Adventure,” Disney’s first sequel to one of its pre-1980s animated classics, has trampled its way past “The Little Mermaid II: Return to the Sea,” generating $50 million in consumer spending in its opening week.

More than 3 million of the 7 million videocassette and DVD copies shipped to retailers were purchased in the first six days of release, according to industry estimates, pushing the title well past the 2.4 million units sold in the first week of release last fall of “The Little Mermaid II,” which went on to generate more than $120 million in consumer spending, according to Daily Variety sister publication Video Business.

Disney’s 1998 video premiere title “The Lion King II: Simba’s Pride” holds the all-time unit sales record with about 13 million copies sold to consumers — 3.5 million in the first three days. The first video premiere sequel to “Aladdin,” “The Return of Jafar,” sold about 9 million copies.

More than 6 million copies of “The Little Mermaid II” have been sold so far.

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