Snow may be falling in Manhattan but that didn’t stop Broadway from staging its annual spring comeback. With shows on the boards growing to 31, total box office shot up $1,264,450 — or 10% — from the previous session for a tally of $13,796,310, putting the cume just under B.O. figures from March 2000.
For the most part, the seasonal upturn could be attributed to two shows doing their first week of previews, as well as two others that increased their number of perfs.
Most of the uptick came from “The Producers,” which in its first seven previews grabbed $825,335, just $50,000 under its gross potential. The new tuner played to 95.64% capacity. The first four previews of “Stones in His Pockets” socked away $126,654. “One Flew Over the Cuckoo’s Next” went from three to seven previews last week, generating an increase of $167,156 to closed the frame with $315,710. And the long-running “The Search for Signs of Intelligent Life” returned to its usual seven-perf sked, cut back to only four the previous week, which produced an abnormally high upswing of $103,307. Lily Tomlin’s show finished with $195,628 for the week.
Elsewhere, it was a split report card, with no dramatic shifts in either direction.
For shows doing regular-perf duty, 14 saw their business increase, and 10 experienced a decrease. Enjoying Broadway’s second highest average ticket price ($64.82), “The Music Man” rose $56,989; on the other side, “Les Miserables” dropped $40,920. Everybody else was somewhere in between.
The always sold-out “Lion King” saw the highest-average ticket price ($68.96).
A few shows did near-cap biz. They included “Aida” (99.65%), “Beauty and the Beast” (98.41%), “Cabaret” (98.32%) and “Rent” (98.20%).
The recently opened “Class Act” rose $16,784 to close at $206,427 on a gross potential of $474,553. Average price ticket came in at $35.10, lowest for a musical on Broadway.